SEO STRATEGIST | FOUNDER | CTO
I’m the founder and CTO of LinkGraph, a full-service digital marketing agency that provides SEO services and growth marketing to hundreds of brands. I’m also the creator of the SearchAtlas SEO software suite. Growing brands through SEO is my greatest passion and life’s work.
As a skilled programmer, I bring a unique perspective to my SEO practice and thought leadership. With the right data-driven SEO strategy, I believe any brand can break into a market with ease and outrank their biggest competitors.
We’re making some big moves at LinkGraph which has been an exciting adventure. At the end of the day it’s all about the impact I want to have on the search space, in my philanthropy and activism. If you feel similarly, I’d love to connect.
We moved to Medellin for growth.
Our team needed a fresh start.
The decision paid off.
Living in Medellin has been incredible. The city is lush and green, and the food is fresh and delicious. Moving here from Palm Beach and Las Vegas was a big change, but it was necessary for our company, @searchatlasseo .
We needed to build a team of product specialists who truly understood our product. Medellín, seemed like the perfect place. We spent two weeks in boot camps, training and teaching them about SEO and Search Atlas. This intense training helped us ramp up quickly.
As our company grows, we will likely move to different places. But Medellin has a special magic that will always draw us back. Even though we will be spending more time in San Francisco next year, we won’t leave completely.
Our lifestyle involves a lot of traveling. Over the next two months, we will be hopping from city to city, presenting at big conferences. It’s a busy schedule, but it’s fun and exciting. We wouldn’t change a thing.
Medellin has become a significant part of our journey, and it will always hold a special place in our hearts.
We helped an online casino, one of the toughest niches on Google, go from zero to hero in just a few months.
1.57 million clicks. 7.8 million impressions. 93,000 monthly organic visitors.
166 keywords ranking in position one on Google.
The online casino world is no joke. It’s like building a sand castle in a hurricane. Massive established giants dominate the game.
They have deep pockets and killer strategies.
They don’t play nice with newcomers.
But here’s where it gets exciting.
We didn’t just level the playing field. We crushed them. Our holistic SEO approach left no stone unturned.
Before the project started, we helped the newcomer with technical optimization, content strategy, authority building, and improving the user experience. The whole nine yards.
This was a David and Goliath story for the digital age.
Even the underdogs can come out on top.
From 3,162 to 140K monthly visitors—here’s how we did it.
We took a B2B security underdog and turned them into a multibillion-dollar IPO candidate. How did we do it? A holistic SEO strategy—technical optimization, killer content, authority links, and seamless UX.
Want to see how this can work for YOUR business? Comment “OTTO” and I’ll send you a 14-day trial to see for yourself!
We took the biggest risk in our 7 years of building Search Atlas.
—one that could’ve changed everything
For months, this year, we poured all our engineering efforts into building OTTO.
We bet the house on SEO automation and dynamic SEO.
We stopped working on all other products and focused solely on this.
It was a gamble. We spent three or four months working non-stop to create this technology.
And it paid off big time.
In just 3 months since launch, over 10,000 businesses are using OTTO.
They are seeing their SEO rankings improve every day.
We took a chance in a market that was unsure about SEO automation.
This was a huge victory for us.
Search Atlas is having a banner year.
Trusting our instincts led us to a major success.
As a business owner, sometimes you have to go with your gut.
Trust your intuition. It can lead you to the right path.
I helped companies like Facebook go public.
Then I quit to learn coding.
From finance to live entertainment tech, and eventually to digital marketing and SEO.
Here’s my story,
and how I built multiple companies and found my passion in SEO...
I actually started my career in finance at Goldman Sachs.
Worked in investment banking, helping companies like Facebook with IPOs.
But I quit.
Spent a year teaching myself to code,
and became proficient.
Why?
I realized there was another path.
A risky one.
But one I will forever be so grateful I took.
↳ Soon after, I became CTO of my first tech company in live entertainment ticketing.
↳ Moved into real estate, using tech to find vacation rental investments.
↳ Shifted to digital marketing.
↳ My first company, Ruckus, focused on getting products in front of people.
Some things worked, others didn’t, but I found my passion in SEO.
That led to building LinkGraph and Search Atlas, where we explore how Google ranks information and how to stay ahead.
It was not a linear journey. At all.
But your journey shapes who you are,
just as mine has brought me to where I am today,
teaching me valuable lessons along the way.
Takeaways?
• Always remain open to new paths.
• Self-learning can open doors to unexpected opportunities.
• Building a strong network is just as important as any technical skill.
Here’s a LESSON: Always give more than you take.
My dad taught me that the last piece isn’t about pizza—it’s about value. In business, if you’re always grabbing for the last piece, it shows. Want long-term partnerships? Give more, take less.
What’s your approach—are you a giver or a taker in business?
It’s not about more content—it’s about BETTER content.
Update your existing content. Google loves refreshed pages, and a few smart tweaks can push you to the top. Why wait months for new posts to rank when your old ones can rise today?
Ready for a content overhaul? Comment “OTTO” for a FREE trial today!
Had a blast speaking at the Holistic SEO Mastermind Event in Kusadasi Turkiye, organized by @koraytugberkgubur
It was eye-opening. The industry is evolving fast.
This event wasn`t just about SEO.
It was about a holistic approach to digital success.
Content + Technical + On-Page + Off-Page + User Experience = Holistic SEO
SEO is not just about keywords.
Instead, it’s about a comprehensive approach that covers every aspect of a website.
All 5 components will boost your rankings.
But ignore one of them, and your SEO efforts may falter.
↳ Without Content:
Without high-quality content, your website will struggle to provide value,
Leading to poor engagement and high bounce rates.
↳ Without Technical:
Without a well-optimized technical foundation,
Your website may suffer from slow load times, poor mobile performance, and security issues.
↳ Without On-Page:
Without proper on-page optimization,
Your individual pages may fail to rank for relevant keywords.
↳ Without Off-Page:
Without building authority through external factors,
Your website may lack credibility and struggle to compete.
↳ Without User Experience:
Without a focus on user experience,
Visitors may leave your site quickly, reducing engagement and conversions.
So it`s crucial to support all 5 parts of this formula:
1. Content:
Create content that meets the needs of your audience and is optimized for search engines.
2. Technical:
Ensure your website is fast, secure, and easy to navigate.
3. On-Page:
Optimize each page with relevant keywords, meta tags, and internal links.
4. Off-Page:
Build your website’s authority through backlinks, reviews, and citations.
5. User Experience:
Focus on creating a seamless, enjoyable experience for your visitors.
Holistic SEO is not just about quick fixes.
It’s a long-term strategy.
It’s about building a high-quality website that stands the test of time.
This is the future of SEO!
Some webpages can change lives.
They’re called YMYL content.
And they matter a lot in SEO.
YMYL stands for “Your Money or Your Life.”
Since it started, YMYL has reshaped SEO. Google focuses on delivering the most relevant, trustworthy results for important queries.
What falls under YMYL? News, government info, finance, shopping, health, safety, and content about various groups of people.
But it’s not limited to these.
Any page offering advice or helping with decisions can be YMYL.
But it’s important to take into account that Google ranks YMYL content differently.
They look at expertise, authoritativeness, trustworthiness, and credibility.
They hold YMYL content to the highest standards of quality and accuracy.
Ranking for YMYL queries is tough but rewarding.
Choose your topics wisely.
Think about your brand, industry, and goals.
Want to EXPAND into new markets? Here’s how to master international SEO.
1️⃣ Backlinks matter: Want to rank in a new country? Get links from local sites to boost authority.
2️⃣ Speak their language: English isn’t enough. Create content in your audience’s native language.
3️⃣ Technical fix: Use hreflang tags to guide Google to the right content for the right users.
Ready to expand? Let OTTO handle the heavy lifting. Visit searchatlas.com
Myopic SEO is KILLING your growth.
Focusing on ONE aspect of SEO? Been there, lost $500k.
SEO isn’t just about backlinks or technicals—it’s about BALANCE: authority, content, technicals and UX.
Is your SEO strategy too one-dimensional? Try searchatlas.com for a Holistic SEO approach.
Is your keyword OBSESSION holding you back?
SEO isn’t about stuffing keywords anymore—it’s about TOPICAL AUTHORITY. If you want to own the conversation and dominate search, you need a strategy built on depth and expertise.
Are you ready to rethink your SEO game? Drop a 🔥 if you’re with us!
Keeping up used to be tough, but OTTO changes EVERYTHING.
Google’s updates keep changing and changing—here’s Part 2 with five more updates that have made a huge impact.
RankBrain transformed how Google reads intent. Possum reshaped local SEO, making proximity more important. The Medic update emphasized trust and expertise, while BERT focused on understanding natural language. And now, AI Overviews bring generative responses to the forefront.
Curious? Comment ‘OTTO’ below, and I’ll fill you in!
Is Google RUINING your SEO?
Here’s why their updates could be costing you big—and how to fight back.
From Panda to Penguin to Hummingbird, these updates have completely reshaped the SEO game.
Google’s cracking down on low-quality content, focusing on local search, and user intent. If you’re not adapting, you’re losing.
Ready to stay ahead?
Part 2 is coming soon—don’t miss it. We’ll show you exactly how to future-proof your SEO strategy.
Stay alert. Stay prepared.
Head to SearchAtlas.com and see how OTTO can keep you ahead of the curve.
@dreamforce is officially over! Loved connecting with so many people and showing them the power of automating SEO with @searchatlasseo ! #df24
Is Social Media OVERRATED for Your Business?
People often ask me: what’s the most overrated trend in marketing right now? My answer? Overreliance on TikTok and Instagram.
Yes, they’re popular—but If you’re ignoring search engines, you’re missing where real intent happens.
Is your business too focused on social? Let’s talk.
Proud of my amazing team here at Dreamforce! We’re live and ready to take your SEO to the next level with @searchatlasseo
If you’re here, stop by our booth and say hi—we’d love to chat! #DF24
Is Your SEO Ready For Google’s Next Update?
The key to staying ahead of the game? FOCUS ON WHAT GOOGLE TRULY VALUES.
Authority. Content. Technical SEO. UX. These four pillars are what keep you on top, no matter how Google changes the rules.
It’s not about tricks—it’s about strategy. Think long-term growth with high-quality backlinks, valuable content, and a seamless user experience.
And the best part? OTTO does it all for you.
Ready to see how it works? COMMENT “OTTO” and let’s talk strategy.
LOVED watching Marlon’s video about @searchatlasseo !
Seeing how Search Atlas is a key part of his SEO strategy honestly made my day. From keyword research to site audits, and even AI-powered content planning—it’s helping him deliver real results for his clients.
It’s moments like these that remind us why we do what we do. Our customers’ success = our happiness.
Thanks for sharing, @onebasemedia ! Keep crushing it!
Curious to see how he does it? Watch the full video on his YouTube channel!
Know the struggle to come up with engaging content ideas that actually perform?
Wanna know Ruby’s secret? Topical Maps.
Start with a seed, your main keyword, and OTTO will generate 10 key topics with 10 articles for each—covering all search intents. From informational to commercial, OTTO goes deep, building topical authority fast.
The result? Google sees you as an expert and you earn those top rankings—no need for high site authority.
Want to automate this whole process? Check out how OTTO can do it all at searchatlas.com.
OTTO isn’t just another AI tool—it’s built to understand your business inside and out. Powered by real data like Google Search Console and your site’s content, OTTO by @searchatlasseo delivers SEO results that actually matter.
Want to see how the Holistic SEO Framework can level up your SEO? @jasperhighlevel breaks it all down in his YouTube video.
Check it out on his channel now! 🔥
Tired of paying monthly for citation management? You’re not alone.
Most people think they have to stay stuck with services like Yext or SEMRush just to keep their business info updated. But the reality? Those services don’t carry the same weight with Google anymore. You’re paying for less impact.
Here’s the better option: What if you could manage all your citations with a one-time payment of $25? No more subscriptions.
With OTTO by @searchatlasseo , your business info gets synced across Google, Apple Maps, Yellow Pages, and more, with unlimited updates for a full year. It’s a simple, effective solution.
Interested? Comment “OTTO” to try it out for free.
What if SEO could be automated?
Meet OTTO—the AI that revolutionizes your site’s performance.
Our custom AI model does the heavy lifting:
✓ On-page SEO? Done.
✓ Local SEO? Covered.
✓ Content strategy? 10x your output, easy.
Ready to transform your online presence?
Comment “SEO” below and let’s chat!
The new game changer in Google search:
Forums + Genuine Interactions + Authority = Top Search Results
Google now values forums.
But not just any forum.
↳ Google’s New Focus:
Google is prioritizing forums in search results. This is because forums offer real insights from real people. They are rich in detailed answers and genuine discussions.
↳ Why It Matters:
Platforms like Reddit and Quora are seeing more visibility. Google is revisiting these forums as trusted sources. But only established forums with strong moderation and authority make the cut.
↳ The Opportunity:
For businesses, this means a chance to gain visibility. It requires a standout product or service that sparks organic discussions. Strategic digital PR efforts can also help generate buzz and positive mentions.
To leverage this, focus on three key areas:
1. Genuine Engagement:
Engage in conversations genuinely. Address questions and queries. Position your brand positively through thoughtful contributions.
2. Strategic Presence:
Appear naturally in these forums. Avoid forcing narratives. Approach with transparency and authenticity.
3. Adding Value:
Add value where it matters most. Contribute insights and helpful information. Enhance your brand’s visibility by being a valuable part of the community.
Understanding Google’s forum presence is key. It’s not about controlling the conversation. It’s about adding value and being a trusted source.
“If you’re hosting a conference or event and are looking for speakers on the topics of marketing, entrepreneurship, software engineering, or philanthropy, I’d love to talk. My goal is to bring excitement, fun, and practical application to my talks so your audience leaves with actionable advice and a ton of energy.”
At LinkGraph, you’ll work with team members that value one another’s skills and expertise. Our philosophy is simple – hire diverse, driven individuals who foster a culture that empowers great work for our clients.
